Strike Gold with Mobile Information
The importance of being visible on any mobile platform, be it cell phones or tablets, was underscored today when Facebook released its latest mobile advertising figures.
Facebook's fast-growing mobile advertising business helped drive a 61% increase in revenue during the second quarter, beating Wall Street's financial targets and sending shares to a record high in after-hours trading on Wednesday.
The world's No.1 internet social network said on Wednesday that it saw increased interest from both advertisers and from users during the second quarter, while the company's profit margins expanded. Mobile advertising revenue grew 151% year-over-year, accounting for roughly 62% of Facebook's overall ad revenue.
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